1967 Schwinn Typhoon
Here’s one of Schwinn’s middle-weight bikes from 1967.
A Typhoon in Coppertone gold paint with some of the deluxe options.
In the 1960’s, bicycle riders were looking for something a little faster and quite a bit lighter weight than the balloon-tire bikes of the 1950’s. Schwinn responded with slimmed-down versions of their Panther, Hollywood, Starlet, and Typhoon cruisers. Some of these bikes came equipped as 3-speeds, and some like our Typhoon here were built with a 2 speed hubs. The yellow-banded hub would change between its two gears each time you kicked back on the pedals.
The focus of the 1967 ad campaign and catalog text was to persuade adults to get on a bike. To that end, they suggested that cycling would mellow a fellow out…
…Cycling is an especially favorable type of exercise. It has a very good effect on the brain, on the mental state, and on the psyche. It’s the best antidote-this kind of muscular exercise-for stress and mental fatigue. Instead of tranquilizers, I advise muscular action-even to the point of fatigue, so that you won’t need medicine to tranquilize you”. Dr. Paul Dudley White, from the President’s Council of Physical Fitness, as quoted in the 1967 Schwinn catalog.
If avoiding tranquilizers wasn’t enough for you, Schwinn also suggested that cycling would save you from heart disease, and save you some cash…
“We ought to replace the automobile with bicycles … it would be better for our coronaries, our disposition, and certainly our finances.”
… Dr. Irvino H. Page, president, American Heart Association
50 years later, these are still good reasons to go out riding on your Typhoon.