Serotta Coeur d’Acier
Over the course of thirty years Ben Serotta developed an enviable reputation. His name was thrown around with the likes of bicycle master craftsmen Ernesto Colnago, Koichi Yamaguchi and Ugo De Rosa. When big-league racing teams needed bikes and their sponsors weren’t up to the task, Ben was the guy that they called. Remember the 7-Eleven team and their “Huffy” brand bikes? Those were Serotta frames. Remember the Coors Light team? They rode Serotta frames. If you had a lot of cash and happened to be a bike guy, Ben was the guy you called. Former Secretary of State John Kerry has a Serotta. Conan O’Brian rides a Serotta. Robin Williams had a handful of Serottas in his vast bike collection.
This bike happens to be for sale. It’s a tall bike, with a 59.5cm top tube and an 84cm stand over height, so you’ll need to be 5’11″ to 6’3″ tall to ride it comfortably. If you are in the right height range and happen to have $3500 burning a hole in your pocket then lucky you. $3500 seems like a lot, but the price tag would probably have read about $7K if we weren’t calling this a used bike. This new condition Serotta is outfitted with a Campagnolo Super Record component group. It has Campy Neutron wheels, a 175mm compact gear range crankset, Vittoria tires, Ritchey Pro bars, stem, and seatpost.