1953 Schwinn Varsity
The Schwinn Varsity is probably the most important bicycle ever made in America.
You may remember the Varsity as that heavy old bike you used for basic transportation during the oil crisis of the 1970’s, or the hand-me-down that you took to college without fear of it getting stolen in the 1980’s. The Varsity should be remembered for more and better reasons than these.
Schwinn produced the Varsity as far back as the early 1950’s. Feeling an obligation to at least try to keep people riding bikes past their teenage years, Schwinn made adult bikes for a nearly nonexistant U.S. market during the bicycle bust decades of the 1940’s, ’50’s, and 60’s. Profits from sales of kid’s bikes supported their attempts to get adults riding. Schwinn kept advertising their adult bikes, and produced some great models.
Schwinn believed in cycling for transportation, cycling for health, and in cycling for sport. The company was persistant in their search for a model that would lure the non-rider into becoming a casual rider, or entice the casual rider into riding more frequently. That bike model would turn out to be the Varsity.
Made in vast quantities using Schwinn’s electro-forging process, the Varsity became the bicycle world’s VW Beetle. Cheap, durable, and appealing to lots of different riders, the Varsity is a still a popular bike, even today. This particular bike was the subject of a spirited bidding war at the 2012 Rotary Auction on Bainbridge Island.